Sales and Marketing | Empowering Potential

Marketing Skills

Course Description
Unlock your potential and drive success with our dynamic Marketing Skills Training Course. From social media mastery to data-driven decision-making, our expert-led sessions are designed to empower you with practical, hands-on skills. Enroll now and take the first step towards marketing excellence! Read More

Duration
2 day(s)

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Mastering Negotiation Skills in Sales and Marketing

Course Description
Dive deep into the art of negotiation in sales and marketing with our dynamic course! From decoding buyer psychology to mastering persuasion tactics, you’ll gain the tools to skyrocket your company’s value. Whether you’re a seasoned pro or a fresh face, this course is your ticket to closing deals with finesse and building unbreakable client relationships. Get ready to take your sales and marketing game to unprecedented heights! Read More

Session 1: Introduction to Negotiation Skills

Overview of negotiation in sales and marketing
Importance of negotiation skills in business
Key concepts and principles of negotiation

Session 2: Understanding the Negotiation Process

Stages of negotiation
Preparation phase: setting objectives and gathering information
Negotiation phase: tactics and strategies

Session 3: Communication Skills in Negotiation

Effective verbal and non-verbal communication
Active listening techniques
Asking probing questions

Session 4: Building Rapport and Relationships

Importance of rapport in negotiation
Techniques for building rapport
Handling difficult situations and personalities

Session 5: Negotiation Styles and Strategies

Different negotiation styles (e.g., competitive, collaborative)
Selecting the right strategy for different situations
Role-playing exercises to practice strategies

Session 6: Practice Negotiation Session 1

Participants are divided into pairs to negotiate a mock sales deal
Each pair receives feedback from the trainer and peers

Session 7: Handling Objections and Difficult Situations

Strategies for handling objections in negotiation
Dealing with difficult customers or negotiators
Maintaining professionalism under pressure

Session 8: Win-Win Negotiation

Principles of win-win negotiation
Identifying common ground and mutual benefits
Creating value for both parties

Session 9: Negotiation Ethics and Integrity

Importance of ethics in negotiation
Common ethical dilemmas and how to address them
Case studies and group discussions

Session 10: Negotiation Tactics and Counter-Tactics

Recognizing common negotiation tactics
Developing counter-tactics
Role-playing exercises to practice tactics

Session 11: Practice Negotiation Session 2

Participants negotiate a different mock sales deal with new partners
Focus on applying learned tactics and strategies

Session 12: Summary and Action Planning

Review of key concepts and strategies
Personal action planning for applying negotiation skills in sales and marketing
Feedback and closing remarks

Duration
2 day(s)

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Mastering the Art of Handling Difficult Customers in Sales and Marketing

Course Description
Dealing with difficult customers is a skill that can make or break your success. This course is your secret weapon, arming you with proven strategies and techniques to deftly handle even the most challenging situations. From defusing tension to turning complaints into opportunities, you’ll learn how to transform tricky interactions into wins for your business. Enroll now! Read More

Session 1: Registration and Welcome

Registration of participants
Welcome address and introduction to the training program
Ice-breaking activity

Session 2: Introduction to Customer Behavior

Understanding different customer personalities
The psychology behind difficult behavior
Importance of empathy and patience

Session 3: Types of Difficult Customers

Identifying various types of difficult customers
Case studies and examples
Interactive discussion: Sharing experiences

Session 4: Communication Strategies

Effective communication skills
Active listening techniques
Non-verbal communication

Session 5: De-escalation Techniques

Techniques to calm down an angry customer
Role-playing exercises
Using positive language

Session 6: Problem-Solving Skills

Steps to solve customer problems effectively
Collaborative problem-solving exercises
Developing a solution-oriented mindset

Session 7: Building Emotional Intelligence

Understanding and managing your emotions
Recognizing and addressing customer emotions
Practice exercises to enhance emotional intelligence

Session 8: Conflict Resolution Skills

Conflict resolution techniques
Mediation and negotiation skills
Group activity: Role-play scenarios

Session 9: Managing Stress and Maintaining Professionalism

Stress management techniques
Maintaining professionalism under pressure
Interactive session: Stress management exercises

Session 10: Effective Follow-Up

Importance of follow-up in customer service
Strategies for effective follow-up
Case studies and group discussion

Session 11: Leveraging Technology in Customer Service

Using CRM systems effectively
Leveraging social media for customer interactions
Tools and applications for managing customer relationships

Session 12: Creating a Positive Customer Experience

Strategies for exceeding customer expectations
Personalization and customer engagement techniques
Group activity: Designing a positive customer experience

Session 13: Continuous Improvement

Importance of feedback and continuous improvement
Setting personal and team goals for customer service
Action planning and next steps

Session 14: Training Conclusion

Summary of key learnings
Q&A session
Final feedback collection
Distribution of certificates

Duration
2 day(s)

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Strategic Pricing

Course Description
In the competitive landscape of business, strategic pricing is the ultimate game-changer.This course is your key to mastering the art and science of pricing strategies that drive profits and outmaneuver rivals. From dynamic pricing models to psychological pricing tactics, you’ll unlock the secrets to setting prices that captivate customers and maximize revenue. Read More

Duration
1 day(s)